She associated the group with “a minimalist moody aesthetic. Jessie, 27, remembers discovering The 1975 through Tumblr in her first year of university. If it wasn’t enough to just listen to the record, you could dive deeper into your favourite band’s world by turning your blog into a mood board that looked like their album sounded. While sites like last.fm, Soundcloud and YouTube continued to be popular platforms for finding new music, Tumblr had a curated visual element that gave fans the space to expand on each artist and album’s aesthetic universe. It was where you could go after school to talk to people who loved the same music as you, even if no one you knew IRL shared the same obsessions. ![]() In 2012 Tumblr was a thriving community where fans could be found to span thousands of different interests. By the time these artists released their generation-defining records, their fan bases were already well established, as much in response to each artist’s singular aesthetics as their moody tracks. Each image was a potential portal into your next teenage obsession. ![]() Marina and the Diamonds with a heart-shaped cheek tattoo and lashings of mascara. Lana Del Rey pouting her way through ‘Video Games.’ The 1975’s logo flickering in black and white. If you were on Tumblr in the early 2010s, you probably remember the GIFs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |